About me!

I'm Mariza Samartzi and I'm a User Experience Architect. I daily put myself in the users' shoes, exploring their needs and producing user friendly interfaces. My work is to offer a cohesive, desirable and engaging user experience.

Quite often I become all-round player putting my hands on development and creating HTML from designs.

When I'm not at work I usually meet with friends and travel to new places. I love good food but I mostly enjoy cooking and trying new recipes.

Learn more about my skills and find out examples of my work below.

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Personas

Personas are the imaginary people who represent the end users of the system. My purpose is to make them realistic getting names, roles and images. No matter what the project goal is, I always take a step back and explore users' profile.

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Descriptive Persona

Descriptive Personas are ideal to present the user narratively and capture their feelings and thoughts in detail.

Selected sample work: BHF (British Heart Foundation) mobile website

"Work with big organisations is always astonishing."

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Multidimensional Persona

Multidimensional Personas are ideal to show personality, values, interests and motivations visually.

Selected sample work: Griffiths Waite Internal System (An Oracle Fusion Application for project and time management)

"An internal business system is very demanding. Daily system use requires strong, user friendly and intuitive interface to enhance usability."

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Infographic Persona

Infographic Personas are ideal to depict personal and professional characteristics graphically.

Selected sample work: JHC Windows Application (Stockbroking & Trading System)

"Windows software systems have always both challenges and limitations. I'm always so tempted to explore further improvements."

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Psychographic Persona

Psychographic Personas are ideal to portray personality, attitudes, values, lifestyles and decision making factors.

Selected sample work: JCB website

"It's so exciting to work for global websites. The more issues to address the more creative and productive I feel."

User Journeys

User Journeys deal with users' paths on a system and set priorities. I aim to explore users' requirements in detail and visually represent their path on a system. My main concern is to draw the smoothest journey and determine what is critical to the target audience.

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Traffic Journey

Traffic Journeys can perfectly visualise the user's thoughts and routes while exploring a system or website.

Selected sample work: CIC website

"Amazing times with the CIC project, almost all parts of the UX path were explored to offer the best user experience."

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Personalised Journey

Personalised Journeys are able to capture and visualize real users' paths based on their personal needs and requirements.

Selected sample work: Griffiths Waite Internal System (An Oracle Fusion Application for project and time management)

"An internal business system is very demanding. Daily system use requires strong, user friendly and intuitive interface to enhance usability."

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Screen Flows

Screen flows approach is an alternative technique to show the user's pathways having added interface details at an early stage.

Selected sample work: Outsourcery website

"An intense project with conflicting requirements. A single website for two different target groups with distinct business goals."

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Priorities Journey

Priorities Journeys manage to highlight primary and secondary routes on the system.

Selected sample work: Experian Identity & Fraud website.

"The challenge was to improve usability without affecting the taxonomy and layout."

Sitemaps

Sitemaps show the content structure of a system. I use visual models to picture the system architecture and organise content to enhance usability. My goal is to make the information findable and usable.

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Tree Sitemap

Tree Sitemaps can give a quick visual representation of site or system structure.

Selected sample work: CIC website

"Amazing times with the CIC project, almost all parts of the UX path were explored to offer the best user experience."

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Tube map

Tube maps are ideal to present sites or systems in a condensed version.

Selected sample work: BHF mobile website

"Work with big organisations is always astonishing."

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Tree Sitemap

Tree Sitemaps can give a quick visual representation of site or system structure.

Selected sample work: Outsourcery website

"An intense project with conflicting requirements. One single website for two different target groups with distinct business goals."

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Interactive Sitemap

Interactive Sitemaps combine the condensed and expanded version. Ideal for big systems or websites.

Selected sample work: IET (The Institution of Engineering and Technology) website.

"Another big organisation enhanced their website usability. Fantastic collaboration and accurate work."

Wireframes

Wireframes are the user interface design without any glossy details; graphs and colours. This is the most creative part of a UX Architect. I flesh out user journeys creating low or high fidelity, static or interactive wireframes. My principle is to create user friendly interfaces offering the best user experience.

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Windows Application

An interactive wireframe for a windows application. Well established features like ribbon, were embedded to enhance usability.

Selected sample work: JHC Windows Application

"Windows software systems have always both challenges and limitations. I'm always so tempted to explore further improvements."

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Website Homepage

A homepage wireframe. Main features: speaking block navigation, interactive hero, image gallery.

Selected sample work: Sunrise UK website

"It was so engaging to cater for senior people. The UK website was updated to cover the local requirements."

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Mobile Content Page

A wireframe for a mobile website. Expandable content allow the user to find out more.

Selected sample work: CIC mobile site

"What is the perfect amount of information on a mobile site? What needs to be sacrificed? It's always so exciting to find the right balance."

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Fusion Application: Dashboard

A colourful wireframe shows the dashboard of a project & time management system. Snapshots & graphs present important data efficiently.

Selected sample work: Griffiths Waite Internal System

"An internal business system is very demanding. Daily system use requires strong, user friendly and intuitive interface to enhance usability."

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Interactive Tool

A slider tool helps the user to navigate to a service page. The wireframe represents different steps.

Selected sample work: Outsourcery website

"An intense project with conflicting requirements. One single website for two different target groups with distinct business goals."

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Interactive Map

Find a location page with a Google Map embedded.

Selected sample work: Covidien Careers website

"A multilingual global website should cover the needs of every language and culture"

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Mega Nav

Open status of a mega drop down. Links, forms, text, images have been added to support navigation.

Selected sample work: IET (The Institution of Engineering and Technology) website.

"Another big organisation enhanced their website usability. Fantastic collaboration and accurate work."

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Website Homepage

A homepage wireframe with visuals and clear display of the services.

Selected sample work: Experian Identity & Fraud website.

"The challenge was to improve usability without affecting the taxonomy and layout."

Testing

Testing an interface includes real users' interaction, with a prototype or fully functional system, allowing for further improvement. No one can evaluate an interface better than the end user. Having run both usability sessions and online surveys, I have learned how to capture usability limitations and users' preferences.

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Remote & Usability Testing

Visual representation of testing feedback. The System Usability Scales is used on online surveys to measure usability.

Selected sample work: Outsourcery website

"An intense project with conflicting requirements. One single website for two different target groups with distinct business goals."

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Remote & Usability Testing

Visual representation of testing feedback. Online surveys allow a wider and representative target group to be approached.

Selected sample work: IET website.

"Another big organisation enhanced their website usability. Fantastic collaboration and accurate work."

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Usability Sessions

Detailed documentation of the usability sessions feedback and recommendations for further website improvement.

Selected sample work: Experian Identity & Fraud website.

"The challenge was to improve usability without affecting the taxonomy and layout."

Evaluation

Site audit and system evaluation identifies interface strengths and weaknesses. I usually spend time interacting with an interface focusing on certain areas like navigation, content, page layout and usability. My objective is to produce high standard documentation highlighting areas need improvement and providing expertise recommendations.

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Windows Application Evaluation

Interface evaluation is broken into sections including layout, navigation, graphs, content display and more. Pros and cons are highlighted and recommendations are stated.

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Windows Application Evaluation

Detailed documentation for system evaluation is created. Top level recommendations to be applied across all the areas but also more specific issues have been spotted. Suggestions are enhanced visually with a proposed wireframe.

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Website Evaluation

Website evaluation can start with a detailed audit. Navigation, homepage, landing page and other areas are analysed in detail. Room for improvement areas are always underlined.

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